CenterPoint Hunting and Outdoors, a division of Crosman Corporation, a leading supplier of products for the shooting sports, has launched a newly designed, menu-driven website, centerpointhunting.com, for its crossbow archery and precision optics products.
Crosman’s web and social media manager, Chip Hunnicutt, states that, “The new site embodies the company’s commitment to the hunting category. By enhancing the site, we’re providing customers and visitors with an attractive and effective presentation of information, we’re able to convey the strength of our product offering and enhance brand perception.”
Adapting to the more sophisticated needs of visitors to the site, centerpointhunting.com provides a clearer presentation of product specifications and available accessories. “Information is presented in an easy to understand, dynamic fashion that highlights important features and provides details allowing customers to make informed choices,” said Vice President of Marketing Bob Hampton.
For example, the Game TAG™ Series Scopes with ballistic crosshairs are described in a helpful progression of animations. Sara DeMuzio, optics product manager comments, “Actually demonstrating the reticle and its operation on the website is a helpful tool for sales, customer service, and consumers. The reticle detail on the new website is much larger and displays not only the type of reticle, but illumination options shown in varying light conditions. It serves as a teaching tool.” Resources offered on the website encourage visitors to learn about the products before making a purchasing decision. “Even after customers have made a purchase, they can visit the resource page for downloadable owner’s manuals, mil-dot calculators and answers to frequently asked questions,” said DeMuzio.
Other features new to the site include a “brand bar” at the top of the page for convenient navigation between the CenterPoint Hunting and Outdoors, Crosman and Game Face Airsoft websites. The brand bar incorporates a shared shopping cart among all the sites so customers can purchase scopes, accessories, airsoft and airguns, all on the same order. If customers are shopping on a budget or looking for something specific like dovetail rings for their scope, they can simply check their desired criteria on the “Narrow Your Results” sidebar. The products are then filtered and instantly displayed. The site even remembers what choices have been selected so the same results are displayed upon returning to that same page. A newly added 5 star rating scale gives customers the opportunity to share overall satisfaction ratings of their purchases.
“The focus on the user is apparent in every aspect of the site,” says Hunnicutt. “It takes no more than two clicks to get to any product, and the new blog features products in action with ever-changing videos, articles and photos.” Crosman encourages the use of social media networks to enhance user experiences on the website and with products. “Facebook, Twitter and YouTube improve connections with our audience while establishing a business presence. In addition, that presence helps us build our community initiatives and maximize the impact of our cross promotional efforts,” according to Hunnicutt.
