Archive for the ‘Press Release’ Category

CenterPoint Hunting And Outdoors Unveils Redesigned Website

Thursday, September 2nd, 2010

CenterPoint Hunting and Outdoors, a division of Crosman Corporation, a leading supplier of products for the shooting sports, has launched a newly designed, menu-driven website, centerpointhunting.com, for its crossbow archery and precision optics products.

Crosman’s web and social media manager, Chip Hunnicutt, states that, “The new site embodies the company’s commitment to the hunting category.  By enhancing the site, we’re providing customers and visitors with an attractive and effective presentation of information, we’re able to convey the strength of our product offering and enhance brand perception.”

Adapting to the more sophisticated needs of visitors to the site, centerpointhunting.com provides a clearer presentation of product specifications and available accessories.  “Information is presented in an easy to understand, dynamic fashion that highlights important features and provides details allowing customers to make informed choices,” said Vice President of Marketing Bob Hampton.

For example, the Game TAG™ Series Scopes with ballistic crosshairs are described in a helpful progression of animations.  Sara DeMuzio, optics product manager comments, “Actually demonstrating the reticle and its operation on the website is a helpful tool for sales, customer service, and consumers. The reticle detail on the new website is much larger and displays not only the type of reticle, but illumination options shown in varying light conditions.  It serves as a teaching tool.”  Resources offered on the website encourage visitors to learn about the products before making a purchasing decision.  “Even after customers have made a purchase, they can visit the resource page for downloadable owner’s manuals, mil-dot calculators and answers to frequently asked questions,” said DeMuzio.

Other features new to the site include a “brand bar” at the top of the page for convenient navigation between the CenterPoint Hunting and Outdoors, Crosman and Game Face Airsoft websites.  The brand bar incorporates a shared shopping cart among all the sites so customers can purchase scopes, accessories, airsoft and airguns, all on the same order.  If customers are shopping on a budget or looking for something specific like dovetail rings for their scope, they can simply check their desired criteria on the “Narrow Your Results” sidebar.  The products are then filtered and instantly displayed.  The site even remembers what choices have been selected so the same results are displayed upon returning to that same page.  A newly added 5 star rating scale gives customers the opportunity to share overall satisfaction ratings of their purchases.

“The focus on the user is apparent in every aspect of the site,” says Hunnicutt.  “It takes no more than two clicks to get to any product, and the new blog features products in action with ever-changing videos, articles and photos.”  Crosman encourages the use of social media networks to enhance user experiences on the website and with products.  “Facebook, Twitter and YouTube improve connections with our audience while establishing a business presence.  In addition, that presence helps us build our community initiatives and maximize the impact of our cross promotional efforts,” according to Hunnicutt.

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Crosman Airguns And Pellets Used To Introduce 75,000 Scouts to Safe Shooting At The 2010 National Jamboree

Wednesday, August 4th, 2010

FORT A.P. HILL, Virginia, (August 4, 2010) – Ask any scout at the 2010 National Jamboree about his favorite activity and you’ll get a virtually unanimous answer, shooting. At this year’s 100th Anniversary Jamboree, airgun shooting is the domain of Crosman Corporation. Long known for innovation and quality in the shooting sports, Crosman began working with the Boy Scouts of America in the 1980s as a provider of airguns and advisors for their shooting programs.

Says Crosman’s shooting services prostaffer, Bob Soldivera, “The 100th Anniversary, 2010 National Scout Jamboree has been the high point of nearly thirty years of work. Since the 1980s, when scouts learn to shoot, they’ve often done it with a Crosman airgun,” said Soldivera. The guiding principal of all Crosman’s work with Scouting is a mutual commitment to providing a safe, supervised shooting environment while making shooting accessible to scouts.

According to Soldivera, “The shooting events at the National Scout Jamboree remain ever-popular. Since shooting in our country is typically conducted at an event or is often only an occasional activity for kids, the opportunities they have to learn safe shooting are limited and shrinking,” said Soldivera. “Not only did scouts learn how to shoot safely at this and other Jamborees, they were sufficiently excited to come back to the air rifle shooting venues over and over again. It truly becomes a lifetime sport for them.”

One shooting activity commonly revisited by scouts was the Crosman Bikathlon. This shooting and cycling event has been a mainstay of this and past National Jamborees. “The Bikathlon requires scouts to ride a bicycle along a timed course, stopping to shoot a Crosman air rifle at a target, and then continuing on the bike to the finish line. While speed on the course is important, accuracy on the range makes all the difference for the competitors,” said Soldivera. “The great thing about the Bikathlon is that it can be set up in a parking lot as easily as it can be placed in the woods. This Jamboree afforded more than 23,000 scouts a chance to learn about shooting safely in a relatively short period of time. The 2010 National Jamboree had four Bikathlon courses that were constantly busy.

Other Jamboree shooting venues using Crosman air rifles included air rifle ranges at the four Action Centers which put through about 22,000 shooters, the Exploring and Venturing air rifle ranges that handled about 18,000 shooters, and the Boy’s Life range with about 12,000 shooters. Said Soldivera, “Over 1,000,000 Crosman pellets were shot during the Jamboree. That’s a lot of smiling scouts.”

The 30-year partnership of Crosman and Scouting has fostered shooting as a lifetime sport. In fact, in January of 2010, the Boy Scouts of America received the prestigious Crosman Friend of Youth Shooting Award, presented annually to “an organization or individual whose commitment to excellence in youth shooter education and dedication to a lifetime of safe shooting, has enhanced the future of the sport.”

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USSAF And Crosman Promote Boy Scout Conservation Trail

Monday, August 2nd, 2010

The U.S. Sportsmen’s Alliance Foundation (USSAF) and the Crosman Corporation have partnered to offer boy scouts from across the nation and around the world special passports that guide them through the 17- acre conservation trail that is part of the Boy Scouts’ National Jamboree.

Each scout that participated on the conservation trail will receive a small passport with that allows them to get stamps from all of the different stations that they attend while traveling through the trail. At each station, the scout will be shown another facet of the many ways in which wildlife and nature are conserved in this country.

The first National Jamboree was held in Washington D.C. in 1937. Over the years it has grown from 25,000 scouts in attendance to between 40 and 50,000. This year’s National Jamboree also celebrates the Boy Scouts of America’s 100th anniversary.

Throughout its history, Crosman has helped support a variety of conservation and youth causes. One of the largest is supplying all of the air rifles used by the Boy Scouts of America during their National Jamboree gathering. Crosman has also been an indispensable partner for seven years with the USSAF and itsTrailblazer Adventure Program which has turned into the largest outdoor education effort in the nation. Later this year, Trailblazer will reach a major milestone of its own by having its one millionth participant.

“By providing youth with the means to embrace an outdoor lifestyle, the Trailblazer Adventure Program’s special passports for scouts fit well with our ‘take it outside’ mantra,” said Ken D’Arcy, Crosman’s President. “The USSAF is known for its conservation and education endeavors and our partnership provides a robust foundation for our efforts and the support of youth learning to shoot safely.”

“The U.S. Sportsmen’s Alliance Foundation is extremely honored to be partnering with a great company like Crosman to promote the conservation trail during the National Jamboree,” said Bud Pidgeon, USSAF president and CEO. “The trail is a unique way to be sure that scouts get a first hand opportunity to get an appreciation of what it takes to conserve our precious wildlife and natural resources.”

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Crosman Corporation Announces New Distribution Center In The Netherlands

Thursday, May 20th, 2010

Crosman Corporation, long known for innovation and quality in the shooting sports, today announced that it would use a third party distributor and, rather than locating in Ireland, would establish its European hub in the Netherlands, where it will distribute goods to customers in Europe and in the UK. After conferring with its customers and careful consideration, the company decided to centrally locate in the Netherlands, where ease of delivery both in and out of the warehouse is enhanced. The company says that the new location will streamline the order flow process and ensure product delivery within 7 days to anywhere in Europe, fulfilling Crosman’s global supply chain requirements. The new EDC will be operational in May, 2010.

According to Marc Miller, Crosman’s international sales manager, Crosman’s new location in the Netherlands will provide trans-continental logistics to the European marketplace with a more expansive and cost-effective product selection. It will also reduce transport costs, improve delivery times and provide efficiency in inventory management. “This new distribution hub underscores our commitment to enhancing service to our European customers,” he said. “Rather than simply providing our standard air rifle, the new EDC will inventory product with multiple joules, allowing us to offer a larger assortment of goods to markets with differing requirements. In short, we’re able to maintain our management strategy, having the right product available and that it is delivered efficiently into each European market.”

Says Crosman’s European agent/sales manager Martin Stelling, “The future looks promising for Crosman in Europe. With the consolidation of distribution channels and the large number of new products being launched this year, Crosman is poised for unprecedented growth and enhanced service for its European customers. I am particularly excited,” he said, “about the creation of the Game Face Airsoft division. The new automatic electric airsoft carbines, as well as the first-ever Verdict Marking BBs, have generated a great deal of excitement already. In the airgun category, Crosman’s new Nitro Piston technology for break barrels air rifles is causing quite a stir.”

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Crosman Corporation Wins 2010 International Business Of The Year Award

Monday, May 17th, 2010

Crosman Corporation, long known for innovation and quality in the shooting sports, was named the 2010 International Business of the Year at the First Annual Upstate New York Trade Conference on Thursday, May 13. The International Business Council of Greater Rochester, New York (IBC), an affiliate of Greater Rochester Enterprise (GRE) hosted the conference to provide Upstate New York businesses with the resources to succeed in international trade.

The award celebrates the achievements and successes of Upstate New York companies trading internationally, whose international business success impacts the prosperity of the region, according to Laurie DeRoller, IBC’s Executive Director. “Crosman’s ability to embrace the challenges of global competition, display resiliency in our economic climate and achieve sustained growth is remarkable. This award recognizes Crosman as a worldwide ambassador for our region’s industry, innovation and expertise,” said DeRoller.

Ken D’Arcy, Crosman’s President and CEO says Crosman thrives on challenges presented in the diversity of the worldwide marketplace. “We recognize the need for a tailored, strategic approach in each international market and adapt our products to meet local needs. Each market we approach has potential language barriers, differing distribution networks and distinctive regulations for product compliance. Our sales team works closely with each country’s distributors to execute country-by-country plans, allowing for customization of products, pricing and packaging,” said D’Arcy. “By entering into new territories and adapting to the needs of the changing marketplace, we’ve seen increasing demand for our products all over the world.”

Marc Miller, Crosman’s international sales manager agreed. “Crosman recently entered into negotiations to open a European distribution facility,” he said. “Streamlining the customer’s order flow process to ensure faster delivery times will meet or exceed Crosman’s global supply chain standards. By reducing transport costs, improving delivery times and providing efficiencies in inventory management, merchandising solutions will be provided to European customers,” he continued. “Crosman will now have the ability to offer a larger assortment of goods to markets with differing product and marketing requirements. We anticipate even more growth as a result of these improvements,” he said.

D’Arcy said that it is gratifying to have recognition from an organization whose relationships include some of the most successful international exporters in the US. “This is a solid endorsement of the strategic direction we’ve embraced.”

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