Responding to the continuing worldwide growth of airsoft, Crosman Corporation, long known for innovation and quality in products for the shooting sports, has added two new managers to its airsoft team. Flemming Molin becomes the new international airsoft product manager and European product manager. Coming to Crosman with 15 years of experience with companies in Asia and Europe, he will be responsible for the global airsoft product line as well as European product development and will be based in Europe. Prior to joining Crosman, he was with one of Europe’s largest airsoft distributors. An avid shooter, Crystal Martin is a two-year Crosman veteran with more than 20 years experience in international business. She will be the new Crosman airsoft project manager based at the world headquarters in Bloomfield, New York and will work with Molin in product development, interfacing between international sales and marketing, and the factory.
According to Roy Stefanko, Crosman’s vice president of marketing, the worldwide airsoft business requires global thinking, but with local execution. “Though airsoft has many common denominators around the world, Crosman Airsoft and its Game Face Airsoft and Marines Airsoft brands must also be sensitive to local demands,” he said. “We want our product to answer those country-by-country demands with designs that excite and marketing messages that make our products the ‘must have’ brands for airsoft enthusiasts around the world,” he said. “Both Flemming Molin and Crystal Martin have experience translating those demands into airsoft products that will do just that,” said Stefanko. “With their efforts, we expect our upcoming airsoft offerings will be right on target, regardless of country.”
Molin began with Crosman September 1, 2011 and Martin started her new responsibilities on October 1, 2011